Make it Simple – SEO 101
What Is SEO And Why Do I Need It?
Let’s quickly cover this point. SEO stands for search engine optimization and is supposed to ensure that your website and content have the best chances to rank high on the search engine result page (SERP). Simply said, it means that you want to optimize your website and content in a way so that search engines such as Google can understand what your website and content is about so that it can rank them high for specific keywords.
Why you need this? Well, do you ever go further than the second or third page on Google’s result page? No? That’s your answer right there.
The higher your website and content rank on Google, the more people will click on it. Accordingly, the more sales or conversions you will likely get. Sounds great, doesn’t it?
Then let’s get right into the basic SEO tips:
- Write longer posts
- Produce fresh content
- Use keywords
- Optimize your title, meta description, and headings
- Optimize your URLs
- Hunt for backlinks
- Link to others
- Link to yourself
- Optimize your images
- Avoid Flash
- Optimize your social media
- Consider site speed
- Make your website mobile-friendly
- Create a sitemap
- Create a robots.txt file
- Measure your results
- Think about your users
Ed Dehart
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Ernesto Hall
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Bonnie Smith
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